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The Dos and Don’ts of Real Estate Flyers: A Realtor’s Guide

As a real estate agent, one of the most important marketing tools you have at your disposal is the real estate flyer. 

A well-designed and informative flyer can help you attract potential buyers and close deals faster. However, creating a great real estate flyer requires unique real estate flyer ideas and designs.

Here are some dos and don’ts to keep in mind when designing your real estate flyer.


  1. Keep it simple and focused: Your real estate flyer should be easy to read and focus on the most important details. Use bullet points to highlight key features and benefits of the property.
  2. Use high-quality photos: The photos you choose for your flyer should be high-quality and show the property in the best possible light. Consider hiring a professional photographer to take photos of the property.
  3. Use a Unique Shape or Size: Using a unique flyer size or shape is a great way to make it stand out from the rest and grab people’s attention.
  4. Use a clear and easy-to-read font: Make sure your font is legible and easy to read. Use a font size that is large enough for people to read a
  5. t a glance.
  6. Include contact information: Make sure to include your contact information on the flyer, including your name, phone number, and email address.
  7. Use color: Color can be a great way to make your flyer stand out. Consider using a color scheme that matches the property or your branding.
  8. Highlight unique features: If the property has unique features, such as a pool or a large yard, make sure to highlight them in your flyer.
  9. Include a call-to-action: Encourage potential buyers to take action by including a call-to-action on your flyer. This can be as simple as calling now to schedule a showing.
  10. Keep it legal: Make sure your real estate flyer complies with all local and state laws and regulations.


  1. Don’t overload the flyer with information: Your real estate flyer should be easy to read and not overwhelm potential buyers with too much information.
  2. Don’t use low-quality photos: Poor-quality photos can make your property look unappealing and turn potential buyers off.
  3. Don’t use a difficult-to-read font: Your font should be easy to read and not distract from the content of your flyer.
  4. Don’t forget to proofread: Make sure to proofread your flyer for spelling and grammatical errors.
  5. Don’t use too many colors: While color can be a great way to make your flyer stand out, using too many colors can be overwhelming.
  6. Don’t be misleading: Your flyer should accurately represent the property you are selling. Don’t use misleading photos or descriptions to attract potential buyers.
  7. Don’t forget to include important details: Make sure to include all the important details about the property, including the price, number of bedrooms and bathrooms, and location.
  8. Don’t use copyrighted material: Make sure all the photos and other material you use in your flyer are either original or properly licensed.

Content Section: Real Estate Flyer Ideas

Now that you know the dos and don’ts of creating a real estate flyer, here are some ideas to help you make your flyer stand out:

  1. Showcase the neighborhood: Highlight the local amenities and attractions, such as parks, restaurants, and shopping centers.
  2. Use a map: Include a map of the area to help potential buyers get a sense of the location.
  3. Include a virtual tour: If possible, include a link to a virtual tour of the property.
  4. Emphasize the view: If the property has a great view, make sure to highlight it in your flyer.
  5. Use testimonials: If you have satisfied clients who are willing to provide testimonials, include them in your flyer.
  6. Use QR codes: Include a QR code that links to your website or virtual tour.
  7. Highlight recent renovations: If the property has recently undergone any renovations or upgrades, be sure to highlight them in your flyer. This could include new flooring, updated kitchen appliances, or a fresh coat of paint.
  8. Offer incentives: Consider offering incentives to potential buyers, such as a free home warranty or assistance with closing costs.
  9. Use a catchy headline: Your headline should be eye-catching and convey the unique selling proposition of the property. Consider using phrases like Stunning Views or Luxury Living at its Finest.
  10. Showcase the outdoor space: If the property has a large yard or outdoor space, be sure to showcase it in your flyer. This could include photos of a deck or patio, a pool, or a garden.
  11. Emphasize energy efficiency: If the property has energy-efficient features, such as solar panels or updated insulation, make sure to highlight them in your flyer. This could be a major selling point for eco-conscious buyers.
  12. Show the floor plan: Including a floor plan of the property can help potential buyers visualize the layout and flow of the space.


In summary, creating an effective real estate flyer takes time and effort, but it can be a powerful marketing tool for real estate businesses. 

By following the dos and don’ts outlined above, as well as incorporating some of the real estate flyer ideas, you can create a flyer that captures the attention of potential buyers and helps you sell your properties faster.

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